The future belongs to the friction fixers — innovators and problem solvers that put people first and improve their lives.

There’s lots to fix, so if you’re ready to get to work, this blog’s for you.

I hate friction, and so do you.

We all deal with it, every single day.

It comes in many shapes and forms, and it feels like this:

What do your people truly want and need? Are they hurting in any way? I’ll help you find out through interviews, surveys, analytics, usability testing, and other empathy-building techniques.

  • This is a bulleted list.
  • Isn’t it cool?
  • We can even have super long list items that say things like super cala fragilistic expi ali docious!

The best digital experiences are about people, not technology. That’s why I focus on the “human aspects” of websites and apps: Helpful and effective content, accessible and intuitive UI design, highly-readable typography, and flexible layouts that load fast and offer equal functionality.

The pen is mightier

Every experience is part of a larger journey from A to B to C. I’ll help you redesign these pathways to be silky smooth and highly efficient — no more unintended disconnects, mazes, or confusion.

The best digital experiences are about people, not technology. That’s why I focus on the “human aspects” of websites and apps: Helpful and effective content, accessible and intuitive UI design, highly-readable typography, and flexible layouts that offer equal functionality on any screen.

That’s not what your mother said, Trebek!

What do your people truly want and need? Are they hurting in any way? I’ll help you find out through interviews, surveys, analytics, usability testing, and other empathy-building techniques.

John Gruber of Daring Fireball said it best:

So, this is a two-line quote, huh?

Over 1.5 billion people are living with disabilities. If your experiences exclude them (especially your digital experiences), then you’re missing out on potential customers and employees, and exposing yourself to a costly ADA lawsuit. That’s why I’m developing new solutions dedicated to demystifying accessibility and making it more… well… accessible.

If journey mapping is the path, storytelling and content strategy are the helpful tour guides that lead the way. My strategic, human-centered approach to story and content will enhance everything your people see, hear, or touch.

  1. This is a bulleted list.
  2. We can even have super long list items that say things like super cala fragilistic expi ali docious!
  3. Isn’t it cool?

Hey gurl, I got something really important to show ya.

The best digital experiences are about people, not technology. That’s why I focus on the “human aspects” of websites and apps: Helpful and effective content, accessible and intuitive UI design, highly-readable typography, and flexible layouts that load fast and offer equal functionality.

I need more cowbell!

Over 1.5 billion people are living with disabilities. If your experiences exclude them (especially your digital experiences), then you’re missing out on potential customers and employees, and exposing yourself to a costly ADA lawsuit. That’s why I’m developing new solutions dedicated to demystifying accessibility and making it more… well… accessible.